Content Marketing Associate
Opal Group organizes live conferences catered to top executives and decision-makers throughout various industries. We are dedicated to providing high-quality events and information, through unparalleled speaking sessions, workshops, and unique face-to-face networking opportunities.
The Content Marketing Associate supports in planning and executing marketing strategies for our upcoming conferences. This individual will produce marketing copy to advertise our events, and promote our content on social media. To be successful in this role, you should have experience with digital publishing and generating traffic and leads for new business. We are looking for a team player, have a strong work ethic, and commitment to a high level of client service.
**Resume and Cover Letters only in English will be accepted**
Responsibilities include but are not limited to the following:
- Prospecting and researching relevant media companies that share our target market and establishing strategic marketing partnerships.
- Assisting with email and direct mail marketing campaigns.
- Create and distribute marketing copy to advertise our company and products
- Analyzing click-thru rates of banner ads and email blast campaigns.
- Conduct ongoing research within the assigned area to further industry knowledge and develop potential new conference ideas.
- Establish and maintain relationships with key professionals, industry leaders, senior executives, and media partners within relevant financial markets.
- Assist customers in a professional, service-oriented manner during the execution of daily work and onsite at conferences.
- Promote content on social networks and monitor engagement (e.g., comments and shares)
- Measure web traffic to content (e.g. conversion and bounce rates)
- Maintain and administer a pipeline of prospects in our CRM in order to achieve sales goals
- Research and provide to the Marketing Department strategic information required for market conferences, including detailed information on the target market both in terms of industry sectors and disciplines and geographic markets, relevant industry associations, industry publications, and competitive events.
- Proofread spelling and grammar of forms, emails, advertisements, and direct mail pieces.
Requirements include, but are not limited to the following:
- Proven work experience as a Content Creator, Copywriter or similar role
- Turism Visa
- Bachelor's Degree in Communications, Marketing, or Public Relations
- 1-2 years' experience
- Excellent communications skills both verbal and written in English
- Hands-on experience with Content Management Systems
- Creative thinker
- Competitive personality, a drive to exceed expectations and outperform peers
- Customer service concentration
Disclaimer: Opal Group does not ask for any personal information or payments during the recruitment process.
Equal pay for equal work. EEO-ACA Compliance.
Disclaimer: Opal Group does not ask for any personal information or payments during the recruitment process.
Equal pay for equal work. EEO-ACA Compliance.